martedì 10 settembre 2019

From Italy to Croatia, Switzerland, Tasmania, the U.S. and even the Himalayas

16 Ghost Towns That Are Coming Back to Life As 'Scattered' Hotels
“While exploring the countrysides of Italy, Cyprus and even China, I’ve stumbled on dozens of abandoned villages seemingly left behind by urbanization. Most have a lot going for them: distinctive architecture, history, fresh air, nearby vineyards or farms... but no one to maintain the historic buildings.
But I'm far from the first person to mourn the world’s decaying villages. In the 1980s, Italian hotel consultant Giancarlo Dall'Ara made a similar observation while wandering through towns in the Friuli region, in northeast Italy, which was devastated in 1976 by an earthquake.
Where others saw crumbling, desolate villages, Dall’Ara saw a missed opportunity. With a dual aim of preserving the heritage architecture and injecting new economy into the villages, he developed a tourism model: Albergo Diffuso (loosely meaning “scattered hotel”).
Now a fixture in Italy, alberghi diffusi seem to be a win-win: Former residents can lease empty properties for another income stream, and travelers experience village life first-hand. While the houses are peppered about town, there’s usually a central reception (which often doubles as the town tavern), and a mix of hotel-esque services.
“Alberghi Diffusi have incentivized young people to come back [from cities or abroad] to the villages and renovate their family homes, [which they can then lease out to the hotelier],” said Dall'Ara, the president of the Alberghi Diffusi National Association. “The sustainable concept also enables foreign travelers to come and “live” in the villages and get a feel for local life. The concept also contributes to the birth of new businesses and activities such as restaurants, artisan crafts, shops, B&Bs, tours.”
From Italy to Croatia, Switzerland, Tasmania, the U.S. and even the Himalayas, various iterations of scattered hotel concepts have since sprung up around the world. These countryside cabins, beachfront dwellings, and heritage village homes showcase a new type of luxury.”
Kate Springer
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martedì 3 settembre 2019


Tesi di Laurea di Camilla Tamburini,
Coventry University of London, luglio 2019

The purpose of this research is to explore the concept of AD and understand whether it can be applied to the British context as well. This paper is going to investigate so by answering to three main research questions: how ADs develop in Italy and what does this process entail; how would consumers perceive and feel about developing this new concept of hospitality in Great Britain; and what are the external factors affecting the development of an AD in Great Britain. By understanding how this hospitality model is being developed in Italy and the process involved, the findings can provide valuable insights that should be considered when developing the model in Great Britain, as well as issues that were not mentioned in the literature. To do so, the owner of the AD Le Case Antiche was interviewed providing relevant observations. Moreover, the research aims to consider the consumers’ point of view and whether they would endorse this concept. The results from an Internet questionnaire helped to do so, showing that consumers perceive positively the idea of developing an AD in Great Britain. Lastly, whenever an entrepreneur aims to open an AD, he/she will need to consider the country’s external factors that could affect its development. Therefore, a PESTEL analysis has been conducted through the study of secondary research, highlighting the main issues and factors that could have an influence, and providing a detailed explanation how they can affect an AD.
In conclusion, the outcomes resulted from the research suggest that Great Britain, despite some issues such as Brexit or housing crisis, could be a potential country where to develop an AD in a few years, when there is going to be less uncertainty.

Riprendo di seguito qualche riflessione contenuta nella Tesi di Camilla Tamburini, che ringrazio a nome dell’Associazione Internazionale degli Alberghi Diffusi:
“Although some authors translate the term AD as ‘Diffuse hotels’ (Zupan Korže 2018) or ‘Scattered hotels’ (Bane Mullarkey 2018), the creator of the concept stresses the importance of keeping the original name of Albergo Diffuso as it is an Italian concept (Dall’Ara 2015). Therefore, for the purpose of this research, the terminology of AD will be adopted.
Destinations where ADs have successfully been developed are: Japan, Spain, Slovenia and Croatia. There are limited journal articles documenting the presence of ADs in each destination. Therefore, most of the information was obtained through the official website of Alberghi Diffusi ( ) and Associazione Nazionale Alberghi Diffusi ( ). The cases of Spain and Japan are going to be considered to understand what are the factors that determined their success.
One of the first ADs created abroad was Hacienda Zorita in Ledesma, Spain in 2012. This town has potential thanks to its historical and natural heritage. The “ruta urbana” has been developed within Ledesma: a guided itinerary through information panels located in different sites with a high heritage interest. This itinerary involved local merchants as well, by using their businesses as information point for the tourist. This initiative already showed a welcoming and horizontal type of hospitality. At a later time, the AD opened in 2012 offering 20 rooms organized between two historical houses, with the main building available for events, ceremonies and banquets (Di Clemente 2012).
On the other side of the world, the first international AD Yakage-ya opened in 2016 in the town of Yakage, Japan. The historical village used to be called “Old-Post Town”, as it was a crossing point to reach the capital of Edo. Every year for over 50 years, the local community hosts an event to remember the passage of a group of representatives who used to meet yearly in the capital to present their reports. In 2012, a private entrepreneur raised the attention of landlords about the concept of AD and received attention from the local council. The AD opened in 2016 and its activity rapidly diversified, thanks to a public contribution, with shops, restaurants, and entertainment services (Albergo Diffuso n.d).
Despite the lack of methods to measure success of the ADs in these two destinations due to limited amount of literature, the examples of Hacienda Zorita and Yakage-ya had two similar success factors. Firstly, according to Dall’Ara the success of an AD is determined by the strong involvement of the local community before and after the launch of the hospitality structure (Albergo Diffuso n.d.). In both towns, it is clear that the communities were included with the development of ADs: in Ledesma the residents created the guided itinerary which helped to increase the town’s attractiveness, whereas in Japan the locals contributed with their shops, restaurants and entertainment services. Secondly, both Ledesma and Yakage are towns with an important historical background reflected in buildings and local architecture, as well as surrounded by beautiful landscapes.”

domenica 25 agosto 2019

Stiamo promuovendo l'albergo diffuso nel mondo

Rassegna stampa
Promuoviamo gli alberghi diffusi nel mondo.
La conferenza stampa sugli Alberghi Diffusi ad Okayama (un minuto di sintesi)


Ohne Touristen verschwinden diese Oasen

In questo articolo si parla del nuovo albergo diffuso di Corippo in Svizzera e degli alberghi diffusi in Italia, con una quindicina di immagini molto belle e significative

La ricerca dell’autenticità
Un articolo sugli alberghi diffusi di Angela Iantosca

Ecco un articolo su "Bisos, Ospitalità Diffusa ecosostenibile", un albergo e un progetto di ospitalità nel borgo di Paulilatino, nel cuore della Sardegna


L’albergo diffuso di Gualdo Tadino a 4 Hotel. Giovedì 11 luglio su Sky Uno

Locanda Senio, la squisita ospitalità diffusa in un paese incantato

Alberghi diffusi: an authentic Italian style of hospitality

«I think of an Albergo Diffuso as a novel that tells the story of a culture. Guests are brought into the story temporarily so they can better understand the way of life» […]

Alberghi diffusi in Italia, il piacere di una vacanza slow negli antichi borghi
Alberghi diffusi nelle Alpi Carnie, Alberghi diffusi in Valle d’Itria, Alberghi diffusi in Sicilia e Sardegna, Alberghi diffusi in Abruzzo, Molise e Basilicata, Alberghi diffusi in Veneto e Toscana

Visto l’enorme interesse verso l’albergo diffuso, il suo successo anche internazionale e qualche “semplificazione” che circonda questo modello di ospitalità, ho raccolto in un ebook le idee chiave sulle quali si basa questo tipo di ospitalità diffusa. L’obiettivo è di fornire uno strumento agile e gratuito a tutti gli interessati, e soprattutto alle Istituzioni e ai Ministeri competenti, che - non sempre - hanno dimostrato di avere compreso fino in fondo l’importanza dello sviluppo sostenibile nei borghi, e più in generale nel nostro Paese.
Buona lettura!

mercoledì 7 agosto 2019

Albergo Diffuso, ebook gratuito

Visto l’enorme interesse verso l’albergo diffuso, il suo successo anche internazionale e qualche “semplificazione” che circonda questo modello di ospitalità, ho raccolto in un ebook le idee chiave sulle quali si basa questo tipo di ospitalità diffusa. L’obiettivo è di fornire uno strumento agile e gratuito a tutti gli interessati, e soprattutto alle Istituzioni e ai Ministeri competenti, che - non sempre - hanno dimostrato di avere compreso fino in fondo l’importanza dello sviluppo sostenibile nei borghi, e più in generale nel nostro Paese.
Buona lettura!

martedì 30 luglio 2019

Si parla e si scrive degli alberghi diffusi

Rassegna stampa (69a puntata)
Buone notizie! Il Friuli vuole riscrivere completamente la norma sull’albergo diffuso! Almeno così si legge in un comunicato che riferisce la posizione dell’Assessore regionale alle attività produttive, Sergio Emidio Bini.
Come sapete la legge del FVG confonde le forme di ospitalità diffusa e i network di case con gli Alberghi Diffusi.
Ci auguriamo che la nuova norma sia basata sul principio della trasparenza per il quale un Albergo Diffuso deve essere un albergo a tutti gli effetti. 

Ohne Touristen verschwinden diese Oasen
Um vergessene Dörfer vor dem Aussterben zu bewahren, wurde in Italien das Konzept der «alberghi diffusi» entwickelt. Es ist ein Paradebeispiel für nachhaltigen Tourismus.
m Gegensatz zu einem normalen Hotel sind in einem «albergo diffuso» die Zimmer nicht in einem Gebäude untergebracht, sondern auf das ganze Dorf verteilt. Es gibt eine zentrale Rezeption, die Zimmer befinden sich in einem Umkreis von 200 bis 300 Metern in verschiedenen Häusern des Dorfes, Tür an Tür mit den Einheimischen. Der Service ist derselbe wie in einem Hotel: Die Zimmer werden täglich gereinigt, die Betten neu bezogen, Informationen und Tipps erhalten die Gäste an der Rezeption.
Der italienische Tourismusberater Giancarlo Dall'Ara entwickelte die Idee der «alberghi diffusi», um es für die lokale Bevölkerung attraktiv zu machen, in ihrem Ort zu bleiben und ihre Häuser wieder aufzubauen. Sein Plan ging auf: Mittlerweile gibt es überall in Italien mehr als 100 «alberghi diffusi».

Green Pearls’ insider tip: The best eco hotel of Liguria the Albergo Diffuso Relais del Maro in Borgomaro

Quando un paese rinasce
Il Touring Club racconta il caso di Santo Stefano Sessanio "rinato" grazie alla realizzazione dell'albergo diffuso "Sextantio".

Aprire un albergo diffuso è un modo per ridare vita a un luogo, ma anche per cambiare la propria: c’è l’ex campione di ciclismo che a poca distanza da Perugia offre ospitalità nella Torre della Botonta, quattro stanze e un appartamento realizzati in un borgo fortificato del Trecento. Oppure, l’architetto fiammingo Yvan Van Mossevelde, che insieme a alla moglie Ann alla fine degli anni Sessanta si innamorò e sistemò il paesino di Labro, a 650 metri sui monti fra Umbria e Lazio, dove oggi gestisce il suo albergo diffuso Crispolti in due palazzi patrizi del centro storico. «In questi giorni a Paulilatino, in provincia di Oristano, è stato inaugurato il nuovo albergo Bisos, “sogni” in sardo - racconta Dall’Ara -: è un progetto di Chiara Floris, 36 anni, che ha lasciato il lavoro in Ryanair per restaurare un edificio dell’Ottocento in modo eco-sostenibile, puntando su materiali naturali e valorizzando l’artigianato locale. Per esempio, le testiere dei letti sono tinte con erbe sarde e le coperte sono fatte dalle tessitrici di Samugheo».

Mamma Ciccia albergo diffuso con un bistrot e una scuola di cucina che consente di soggiornare in caratteristici edifici del centro storico.

Albergo diffuso: l’ospitalità made in Italy che valorizza il territorio e rispetta l’ambiente

Tour dei #borghi del Mugello – partendo dall’AD Locanda Senio -

Non ha vinto, ma ha stupito l’Italia. Nell’ultima puntata di 4 Hotel, in onda su Sky Uno e condotta da Bruno Barbieri, l’albergo diffuso Borgo Sant’Angelo di Gualdo Tadino ha mostrato non solo le proprie bellezze, ma anche quelle della città in cui opera. E non è cosa da poco.