Visita delegazione Hokkaido
Municipality Promotion Association di Hokkaido – Giappone
Lo scorso lunedì 19 settembre una delegazione di 25 rappresentanti di varie municipalità dell’isola di Hokkaido - Giappone, nell’ambito di un progetto di attività di formazione all'estero del personale comunale aderente alla Hokkaido Municipality Promotion Foundation, ha fatto tappa a Castelvetere Sul Calore (AV) per scoprire e conoscere l’Albergo Diffuso Borgo di Castelvetere, un nuovo modello di ospitalità tutto italiano che sta suscitando tanto interesse nel Paese del Sol Levante.
L’Albergo Diffuso Borgo di Castelvetere, aderente all’ADI - Associazione Internazionale Alberghi Diffusi presieduta dal prof. Giancarlo Dall’Ara, da oltre un anno è oggetto di numerose visite da parte di professionisti, studiosi e turisti giapponesi che stanno tanto apprezzando il modello “Albergo Diffuso” e in particolare l’esperienza Campana di Castelvetere.
La delegazione, guidata da Mr. Yuji Sekishita e proveniente dall’isola di Hokkaido (che conta 179 municipalità su un territorio 83.424,31 kmq con una popolazione di 5.376.211 abitanti) sta conducendo uno studio sui nuovi modelli di ospitalità che possa valorizzare anche le loro piccole comunità, ma allo stesso tempo con la necessità di ridurre il fenomeno dello spopolamento.
Da qui l’interesse per l’Albergo Diffuso e la visita a Castelvetere Sul Calore; l’occasione per entrare in una piccola comunità e in un Albergo Diffuso per capirne dinamiche, funzionamento ed efficacia del modello, soprattutto considerando il legame che una tale struttura crea non solo con il Comune in cui ha sede, ma con l’intero territorio circostante. Condizione che la delegazione ha avuto modo di apprezzare grazie all’accoglienza e alla presentazione da parte del Sindaco di Castelvetere Sul Calore, Giovanni Remigio Romano, del direttore dell’Albergo Diffuso Borgo di Castelvetere Agostino Della Gatta con il supporto di materiali informativi predisposti dall’agenzia Irpinia Turismo.
Non è mancata una degustazione di prodotti tipici irpini, graditi e successivamente acquistati nella Bottega dell’Albergo Diffuso.
Una visita tecnica ma che sicuramente, come già successo in precedenza, sarà anche un prezioso veicolo promozionale per gli Alberghi Diffusi italiani, per Castelvetere Sul Calore e per l’Irpinia.
Un lavoro di promozione e conoscenza internazionale che prosegue con grande impegno e che presto vedrà l’arrivo, a Castelvetere Sul Calore, anche di una delegazione Cinese.
Ecco il testo dell'articolo di Liz Boulter apparso su The Guardian l'11 giugno 2016:
The new type of hotel rescuing Italy's hill villages
It was an unusual invasion: well-to-do people, most speaking strange tongues, and pulling their belongings behind them on little wheels. Arriving as couples, families, groups of friends, they spent money in the village shop and ate at its few restaurants. Feathers were occasionally ruffled when an outsider sat in some local’s chair at the bar but, overall, these “tourists” were seen as a good thing. This is not somewhere remote in the developing world, however, but Tuscany, just a few years ago. People often fail to grasp how much more there is to this region than Chiantishire and coach tours. Tuscany is bigger than Wales and almost as mountainous, with plenty of places where no one’s heard of Waitrose or – until recently – wheelie bags.
One of these villages, Semproniano, amid undulating woods and golden farmland in southern Tuscany, is Fulvio Ponzuoli’s childhood home, to which he returned in 2008 after a business career. He could see the potential of the 1,000-year-old village atop its wooded hill, and decided to develop it using a model dreamed up in Friuli, north-east Italy, in the 1980s as a way of reviving earthquake-ravaged communities. The model is the albergo diffuso, which translates best as “scattered hotel” and has really taken off this century. Rather than building a hotel to bring tourist euros into a picturesque village, or knocking buildings together, an albergo diffuso takes the more sustainable route of refurbishing empty or abandoned homes – generally within 150 metres of “reception” – as its guest rooms.
A bedroom at Borgo di Sempronio,
So at Fulvio’s Borgo di Sempronio (doubles from €85) reception is up the street from the bar, breakfast is in a former medieval storehouse round the corner, and rooms (with bathrooms and kitchens squeezed in corners and up steps) are in a dozen listed buildings, mostly built before 1400, dotted through the maze of alleys.
And though Fulvio and his partner, Roxana, are serious foodies – they grow a lot of their own food, plus ancient forms of wheat and pulses – they deliberately didn’t include a restaurant, preferring to see their guests bring custom to existing village businesses.
My husband and I had a two-bedroom suite up the hill, furnished with a mix of stylish new pieces and antiques – one bed was from an 18th-century brothel in Prato, though the mattress was new, Roxana assured me – and staying there offered a real village feel, particularly on warm evenings, when people sat on steps to chat and two small boys defeated baddies up and down “our” street.
If we’d been able to tear ourselves away, Grosseto, Lake Bolsena and the Maremma coast are within an hour or two’s drive, the Saturnia hot springs and ski slopes of Monte Amiata nearer. But we preferred ice-creams at local hub Bar Tubino, reading in the square at the top of the village, and a 10-minute pootle to the tiny Knights Templar village of Rocchette di Fazio – even prettier than Semproniano, it is now home to just 10 permanent residents.
Locanda Senio in Pallazzuolo sul Senio, northern Tuscany
At the other end of Tuscany, over a high Apennine pass, Ercole Lega has been running restaurant Locanda Senio in the village of Pallazzuolo, by the Senio river, for over 30 years. His wife, Roberta, works slow-food miracles in the kitchen and they have gradually been adding cosy period-feeling en suite rooms in narrow streets (doubles from €105 B&B). Alpine-feeling Pallazzuolo is very different from Semproniano, with red and green shutters on sturdy stone houses and steep wooded hills all around. There’s wonderful walking nearby, in mountains reaching to 1,187 metres, and, for urban buzz, trains run from nearby Marradi station to Florence (€12 return, about an hour), Bologna or Faenza.
Ercole is passionate about alberghi diffusi. “It’s the most genuine type of tourism,” he said. “It can’t be faked, packaged or taken over by a multinational. Visitors live cheek by jowl with the people of the village, eating food and wine produced here, or next door.”
Pre-dinner crostini at Locanda Senio. Photograph: Colin Boulter for the Guardian
And the food and wine are excellent: at dinner (on the terrace by the chlorine-free pool), Ercole was full of information about the history or provenance of each of the five courses he brought out to us. Standouts were radicchio and almond crostini, smoked salmon with tiny grapes the size of redcurrants, gnocchi stuffed with ricotta, and Roberta’s homemade breads.
Italy’s regional governments are gradually setting up legal norms for alberghi diffusi, simplifying the licences hugely. To Roxana and Ercole’s irritation, Tuscany is still wrangling over details, but Puglia, in the south, enacted legislation in 2012, and several of the region’s white stone villages have taken the idea and run with it.
Founded by Greeks in the fourth century BC, Polignano a Mare, south of Bari, is famous for cliff diving and for Domenico Modugno, writer of the Frank Sinatra hit Volare. In its old town, B&B dei Serafini (doubles from €90) is “diffused” around nine buildings, with breakfast at its own cafe on Piazza San Benedetto (bag the cliffside terrace table for over-water caffè and cornetti). Our diminutive but sweet room was on the other side of the square: we sunbathed on its sea-view roof terrace then enjoyed live music, drinks and food in the piazza till late, before staggering, ooh, 75 metres back home.
B&B dei Serafini, Polignano a Mare
One problem with alberghi diffusi can be getting to them by car: satnavs struggle with steep, narrow alleyways, and village centres are often car-free anyway. Albergo Diffuso Monopoli (doubles with kitchen from €120 B&B) solves this by collecting guests from wherever they park in Monopoli town and taking them to their “house” in a tuk-tuk. Opened by a group of friends in 2014, it has 16 rooms and apartments in buildings around the old town, plus reception with cafe for breakfast. Our first-floor open-plan room, with a typical Pugliese arched ceiling, was in a courtyard off a street full of Italian life, and minutes from beaches and great-value fish restaurants such as Da Zi’ Ottavio (77 via Barbacana).
Another thing that has taken off this century in Puglia is wine: and nights in alberghi diffusi can be happily interspersed with vineyard tours. Try Cantine Polvanera, 50km from Monopoli, a working family winery producing top-quality reds, including a Decanter gold award-winning primitivo. A slicker operation is Tenute Rubino, near Brindisi, which makes classic and innovative wines from salty seaside vineyards. A tour can finish at its wine bar on the seafront, where wines are paired with bruschette, cured meats and cheeses (tour and tasting with lunch €40pp).
Albergo Diffuso Monopoli
The Itria valley, south of Monopoli, is the place to see Puglia’s trulli houses, and in its centre loom the whitewashed walls of Locorotondo – which instead of traditional conical houses has cummerse, narrow townhouses with steep stone roofs. In several of these, the Sisto family have created albergo diffuso Sotto le Cummerse (doubles from €90 B&B), with, so far, 10 apartments in formerly abandoned buildings (two more should open this year). Breakfast is at super-cool Docks cafe, with valley views from its terrace.
Roof terrace at Sotto le Cummerse
The albergo diffuso is perfectly suited to Italy, where almost every hill is topped with an ancient settlement, most beautifully atmospheric and tragically depopulated. It’s also perfectly suited to travellers wanting a sense of place and contact with locals, not other tourists.
And if your holiday spending can help keep a 1,000-year-old village alive – well, as the Italians would say, Come non amarlo? (What’s not to love?)
•The trip was organised by Best Holidays In Italy (+353 1 254 4280, bestholidaysinitaly.com) and DiscoveryPuglia (discoverypuglia.com), which run group and tailor-made Italy tours. Accommodation was provided by the hotels mentioned. Flights were provided by easyJet, which flies from Gatwick to Bari from £68 return
MORE ALBERGHI DIFFUSI
Border hideaway, Piedmont
High in the Piedmont Alps, near the French border, Locanda degli Elfi is a great base for ski touring or snowshoeing. Its six rooms, one suite and one apartment are in renovated stone houses in Borgata Preit hamlet. •Doubles from €90 B&B, locandaelfi.it
Rimini refuge, Emilia-Romagna
Verucchio sits on a rocky spur dominating the plains of eastern Emilia-Romagna. Le Case Antiche has rooms in four houses in its historic centre. Your fridge is stocked each day with generous breakfast supplies, including fruit and cake. Adriatic beaches are a short drive away. •Doubles from €85, lecaseantiche.it
Assisi agriturismo, Umbria
Combine an albergo diffuso with Italy’s other holiday invention, the agriturismo, at Malvarina in Assisi. It has cottages and rooms in old buildings, does regional dinner each night, and offers wine tours and cooking courses. In January, guests can attend a maialata – killing of the pig – and see it made into sausages, pancetta and more before a huge feast. •Doubles from €80, malvarina.it
Sleeping beauty awakened, Umbria
Hilltop Castello di Postignano was one of Italy’s myriad ghost towns, dubbed le belle addormentate, until 2007, when architectural firm Mirto acquired and renovated it. Now the barns, stables, prison, school and warehouses house beautiful suites, several of which boast impressive 16th-century frescoes, and come with a terrace, balcony or small garden.Reception, in the old olive mill at the top of the village, can be hard to find – be prepared to get lost as soon as you arrive. Breakfast and dinner are served at La Casa Rosa, which offers regional specialities such as fettuccine with wild boar and porcini mushrooms; the Cantina wine bar serves local cold cuts, truffle bruschetta and cheese platters. •Doubles from €160 half-board, castellodipostignano.it
Fairy tale home, Abruzzo
The hill village of Santo Stefano di Sessanio was abandoned in the 1960s but now the inhabitants’ descendants have come back to run cafes and shops in the resort dubbed Sextantio. Stone cottages are now suites, and everything is hand-made: olive oil shampoo, honey soap, patchwork bed covers. Breakfast and dinner are served at La Locanda Sotto Gli Archi, a former stonecutter’s workshop where the signature dish is “eggs in purgatory” cooked in hot tomato sauce. •Doubles from €100 B&B, santostefano.sextantio.it
Seaside stay, Molise
In the little-visited Molise region, north of Puglia, Residenza Sveva has single, double and family rooms in former fishermen’s homes in the seaside village of Termoli. Reception and breakfast are in a period building by the 12th-century church, and there are beaches within walking distance to north and south. •Doubles from €80, residenzasveva.com
Pagan pleasures, Sicily
Near the baroque cities of Ragusa and Modica, Unesco-listed Scicli is on the site of a pagan temple. Rooms and apartments in its albergo diffuso are in elegant limestone palazzos around the town, with marble bathrooms, frescoed ceilings and balconies overlooking winding alleys and the golden facades of churches. The floors are covered in ancient Renaissance majolicas, decorated (tin-glazed floor tiles) and some suites have an internal, Arabic-style lemon orchard. Breakfast at the Millennium cafe is an indulgent affair, with Sicilian pastries such as ricotta-stuffed cannoli. Reception and a bookshop are within the cafe. •Doubles from €90, sciclialbergodiffuso.it
Renaissance palace, Lazio
This Renaissance palace of Sotto Le Stelle, in Picinisco, once hosted monks, bishops and pilgrims heading for the Madonna of Canneto sanctuary. Reception is under an ancient arch in front of a frescoed Madonna, and each room overlooks a landscape dotted with monasteries and churches. Breakfast is served by village women, who bring fresh bread topped with ricotta and acacia honey to your room. The concierge will organise activities from bear watching in Abruzzo’s national park to bike riding across Comino valley, visiting nearby towns of Atina and Settefrati. •sottolestellepicinisco.it, doubles from €95 B&B
Ieri ho riferito con emozione agli alberghi diffusi italiani del colloquio avuto con Angelo Zaroli, gestore dell’albergo diffuso Borgo Villa Retrosi (Amatrice): nessun ferito tra gli ospiti, i gestori e i residenti del borgo “Retrosi”, e l’Albergo Diffuso in piedi, nonostante tutto.
Il terribile terremoto, che ha provocato così tanti morti e feriti, così tanto dolore e rovine, ha lesionato solo parzialmente l’albergo diffuso Villa Retrosi, costruito e gestito con cura e passione dai responsabili del progetto. Condivido con voi queste notizie rassicuranti, anche se rimane il dolore per la tragedia che ha ferito profondamente più di una comunità del nostro Paese.
Incollo un paio di link con qualche articolo uscito dopo l'informativa:
http://www.greenme.it/informarsi/ambiente/21199-terremoto-retrosi
http://www.umbriajournal.com/cronaca/retrosi-piccola-frazione-di-amatrice-case-resistono-al-terremoto-211180/
